Why your Visual Advertising is Failing: Display Advertising 101

why your visual advertising
Do display ads work? If you’re going by the number of clicks, the answer is a deafening no. In fact, the average click-through rate for display ads across all formats and placements is downright abysmal, just 0.06 percent, reports HubSpot. A January 2014 study found that Millennials (18- to 34-year-olds) were far more likely to tune out display ads on social media sites and search engines than they were to ignore traditional TV, radio and print ads, according to eMarketer. Worse, half of all clicks on mobile ads are accidental, reports GoldSpot Media. At the same time, display ad spend is expected to surpass search ad spend in 2016. So, what gives?

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