Whilst online sales revenues are growing, it is also clear that consumer expectations have never been so high. Nowadays, we make few mental allowances between large and small retailers online, and the challenge is to ensure that your own business stays fully relevant and accessible for modern shopping habits. The good news is that studies show that Americans love buying from and supporting small, local retailers as long as they remain convenient. Below are four key drivers of online retail success right now, against which all retailers would be wise to benchmark their activities.
From our very good friends over at business2community.com