Phone calls, emails, tweets, follow-up phone calls – a journalist can only digest a very small proportion of the messages they receive. But cutting through this noise is the aim of many small businesses, as they attempt to draw attention to new products, services and company updates.
So how should a smaller enterprise go about trying to get press attention? We asked experts to share the insights they’ve gained from nurturing press relationships and landing stories, and how small businesses can apply them.
From our very good friends over at telegraph. co. uk