How to Engage With Analysts: Tips For Startups
There’s no doubt about it – an analyst relations program can be powerful for businesses of all sizes, from startups to established industry players.
Paid analyst relationships can be a great way to expand a company’s presence, through opportunities like co-hosted webinars. Even more importantly, clients can call up “their” analysts every few weeks to discuss what they are seeing in the market, reaping ongoing value for their product roadmaps.
From our very good friends over at business2community.com