How to Build a Brand Identity that Creates a High-Value Company
In competitive marketplaces, products and solutions are interchangeable and easily replaceable. For a company to stand out, it needs to add value with its brand. In this age, corporate value depends not only on what you sell, but who you are. 48% consumers said they wouldn’t associate with a company they distrust, while 37% stated they would pay more for a product sold by a company they trust. (Source: Edelman). Today’s audience is obsessed with integrity, which is why businesses should concern themselves with reputation more than ever before. To a build a brand identity that is valued, you first need a strong sense of what your brand stands for, an impressive brand image and personality.
From our very good friends over at entrepreneur.com