There are people who do things by the book and go far; there are far fewer who truly go their own way and make it big. Leslie Blodgett, creator of bareMinerals, is kind of the poster child for going with your gut. She created a beauty empire around a single product: A makeup powder made of ground-up, good-for-your-skin minerals. It didn’t catch on at first, so she went on QVC to sell the stuff—when no one in the fancy-beauty-product space had even heard of QVC—declined to do any media training, and yet connected so powerfully with women watching that her line, bareMinerals, skyrocketed into a multi-million dollar phenomenon, with the #1 selling foundation in America.
From our very good friends over at goop.com