How can Startups with Unique Products Create an Audience for Themselves
For entrepreneurs, it’s all about the thrill of creating a product that is revolutionary and doesn’t exist in the market. They want make an offering that people are not accustomed to, yet it is necessary for the product to exist to make lives simpler for many. While these startups start from scratch and mark themselves on the path of innovation, they also have another hurdle on their journey – educating the audience regarding the use of such a product.
From our very good friends over at entrepreneur.com