4 Tips for Maximizing Instagram for your Business

instagram forAs noted among Instagram’s various case studies, a modern wallet design startup, the Ridge Wallet, targeted men and women ages 20 to 55 with interests in shopping and technology, and it used Custom Audiences to reach people who visited its website, but did not make a purchase. A/B testing paired with a smart targeting strategy proved successful, as the brand was able to boost its online sales by 30%.

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